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"The average Chief Marketing Officer’s (CMO) tenure is twenty-eight months. Chief Information Officers last thirty-eight months. CEOs sit in their lofty offices for an average of ninety-five months (almost eight years.) CFOs crunch numbers for fifty-two months. So, why is it that CMOs don’t last? One simple reason. The rest of the executive team doesn’t think CMOs know what they’re doing. CFOs don’t trust your metrics or forecasts. CEOs don’t understand your tactics or your strategies. Why? The new CMO is not doing anything different than the last CMO."
