Tippingpoint Labs' Andrew Davis

Damn it people, you couldn’t have already forgotten what (An)Drew Davis (@TPLDrew) taught us about fractal marketing, having a hook, or realizing that creating more crap content doesn’t mean people can actually consume more crap, did you?

Even more importantly, just because budget is allocated, it doesn’t mean it’s allocated for that very same crap either. Take a step back and put some thought into your content. Give it that hook, the centerfold so to speak, remember?